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Email Marketing Services

Improve Conversion Rates and ROI With Personalised Messages

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Create Deeper Client Relationships

It is important to interact with customers often to develop connections and increase loyalty. Through email marketing, you can engage with customers and improve brand recognition. You can also reach a broad audience. Feather Softwares can help you send personalised messages to your customers according to their interests and generate leads. We also help you monitor your campaigns' performance and optimise them. By automating emails, you can improve productivity and use your efforts for other marketing tasks as well.

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Strategy and Tools

Our experts develop a strategy and help you improve customer experience through relevant content tailored to their preferences. We also automate the process of creating and sending emails to increase the efficiency of your email marketing process. Further, we provide reports on your email marketing campaigns that show their effectiveness. Some of the tools we use and ways we guide you through using emails to increase conversions are:

Email Strategy Development

We design email campaigns according to your business goals. We understand your ideal audience and create plans to engage them effectively. We then create interesting content for different customer segments and measure the success of the email campaigns.

Campaign Management

We divide your audience into groups based on their preferences and create and schedule content. We track the campaign performance to improve ROI. We also find the optimal time to send emails to improve open rates and engagement.

Content Creation

Our writers create valuable and engaging email copy that connects with your target audience. This drives more traffic to your website. We also help you build trust through content that addresses their pain points, increasing customer retention.

Email Automation Setup

We set the conditions that start an automated email. These emails allow you to segment recipients according to their behaviour patterns and other aspects, and improve click-through rate. You can also send emails more efficiently this way and reduce errors.

Custom Email Template Design

We design attractive email templates according to your brand’s visual identity. We also ensure the design is consistent so your brand stays in customers’ minds. We create high-quality designs that look professional and increase credibility.

List Segmentation

We group subscribers based on their behaviours and interests. This lets you provide personalised recommendations and offers and increase sales. It also increases customer satisfaction and lowers unsubscribe rates.

Form Signup Implementation

We help you gather information about people interested in your services. We also grow your subscriber base by making it simple for them to sign up. We create custom and user-friendly forms that improve customer experience.

Detailed Tracking and Reporting

Our specialists track metrics like bounce rates and provide insights into recipient behaviour so adjustments can be made to campaigns later. We also create reports that provide a detailed breakdown of the metrics and the effectiveness of the campaigns.

Mailchimp

We use Mailchimp to help you create personalised emails and automate messages, improving customer engagement. We also create customisable signup forms on your website or other platforms to grow your subscriber list with this tool.

HubSpot

We use HubSpot to design personalised email campaigns and send automated follow-up emails to generate leads. We also segment your email list to design more targeted campaigns and create dynamic lists that automatically update according to subscriber actions.

Improve Customer Loyalty with Tailored Emails

We design an effective strategy to manage and optimise your email campaigns. We also create email signup forms on social media and other digital channels to attract new leads. Our expert team makes sure emails follow spam regulations and best practices to improve deliverability rates. Additionally, we connect with customer relationship management systems to manage interactions, increasing personalisation. We also track how customers engage with your emails through clicks, social shares, etc.

See How We Can Help You Grow with Expert Digital Strategies