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Digital Marketing Course in Nagercoil with Certification

  • 3 Months
  • English
  • Certified Course

Digital marketing helps businesses grow online. It helps them promote their services through digital channels and reach more customers. It also increases engagement and attracts leads. The best digital marketers use channels like social media and websites to help companies increase sales.

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Digital Marketing Course Overview

More people spend their time online these days. Because of this, companies need professionals who can help them make an impression on customers online and increase conversions. Some activities in this career a digital marketer can get into are SEO, content marketing, social media management, and PPC advertising.

Professionals here can work as social media managers, where they have to create interesting pages on social media to interact with customers and increase brand trust. They can also work as SEO specialists, where they optimise the website for search engines and improve online visibility. People can also find work as a copy writer or content writer and create valuable content and engage with the audience. A career in digital marketing allows a person to be innovative. There are also always developments in this field and there is something new to learn.

Tools Used in Digital Marketing

Google Analytics

Google Analytics

Ahrefs

Ahrefs

SEMrush

SEMrush

Google Ads

Google Ads

Facebook Ads

Facebook Ads

Sprout Social

Sprout Social

Buffer

Buffer

Canva

Canva

Grammarly

Grammarly

Unbounce

Unbounce

WordPress

WordPress

HubSpot

HubSpot

Digital Marketing Course Syllabus

Total : 3 months

  • Hands-on Lab
  • Right Theme Selection and Optimization
  • Landing Page Template Creation
  • Content Template Creation
  • Add Custom HTML and CSS Code
  • Create sitemap.xml and robots.txt File Creation

  • Types of Digital Marketing
  • Increasing Visibility
  • Visitors’ Engagement
  • Bringing Targeted Traffic
  • Lead Generation

  • Market Research
  • Keyword Research and Analysis
  • Tools Used for Keyword Research
  • Localised Keyword Research
  • Choosing the Right Keywords forThe Project

  • SEO Fundamentals & Concepts
  • Understanding the SERP
  • Google Processing
  • Indexing
  • Crawling

  • Domain Selection
  • Metadata Optimization
  • Landing Page Optimization
  • Analysis of On-Page Site Matrix
  • Create a Landing Page
  • Landing Page Performance Monitoring and Updating

  • Link Building Techniques
  • PDF Submission
  • Classified Submission
  • Business Listing
  • Blog Commenting
  • Profile link creations
  • Infographics Submission

  • Google Penalties
  • SEO Tools For Website Analysis and Optimization
  • Competitor Website Analysis and Backlinks Building
  • Backlinks Tracking, Monitoring, And Reporting
  • How to Recover Algorithm Penalties
  • How to Identify Spam Backlinks and Rectification

  • Creating Local Listing in Search Engine
  • Google Places Setup
  • Search Engine Visibility Reports
  • Verification Of Listing
  • Search Engine Visibility Reports Preparation and Analysis

  • Google AdWords
  • Optimising Performance
  • Bidding Strategies
  • Search Network
  • Remarketing
  • Performance Monitoring

  • Social Media Optimization
  • Introduction To Social Media Networks
  • Types Of Social Media Websites
  • Social Media Optimization Concepts
  • Image Optimization

  • Facebook Optimization
  • Creating Facebook Page for Business
  • Facebook Analytics
  • Creating Advertising Campaigns
  • Content Creation on Social Media Post

Google Web Analytics

  • Getting Started with Google Analytics
  • Navigating Google Analytics
  • Real-Time Monitoring
  • Analysis And Report preparation on weekly and Monthly
  • Setup Goal and Monitoring

Career Options

There are many opportunities in this career and professionals can choose a path that matches with their interests. They can experiment with approaches to interacting with people online and create content that interests them. Digital marketers can enter areas like SEM, web designing, e-commerce, and email marketing. They can also work as UX designers and video marketing specialists. Those who enjoy writing can work as content writers. They can even work remotely or work for themselves. Some of the roles they can work in are:

Digital Marketing Manager

SEO Expert

Search Engine Marketer

Content Marketing Manager

Advertising Expert

Website Content Writer

Inbound Marketing Manager

Digital Marketing Analyst

Start a Career in Digital Marketing with Feather Softwares

Our skilled mentors guide students towards a successful career after they finish their course. Some of the ways we help students improve their skills and get job opportunities are:

Technical Skills Training

Technical Skills Training

  • Skill Gap Analysis
  • Practical Training
  • Tool Proficiency
  • Continuous Skill Enhancement
  • Industry Exposure
Resume Building

Resume Building

  • Select a template
  • Resume Samples
  • Write cover letter
  • Highlight skills and achievements
  • Feedback and Revisions
Mock-Interviews

Mock Interviews

  • Practice answering questions
  • Gain confidence
  • Time management
  • Interview etiquette
  • Feedback and evaluation
Guest Lectures

Guest Lectures

  • Interact with experts
  • Gain industry insights
  • Networking opportunities
  • Improve skills
  • Potential job opportunities
Internship Opportunities

Internship Opportunities

  • Work Experience
  • Skill Development
  • Professional Development
  • Explore careers
  • Potential Job Offers
Career Counselling

Career Counselling

  • Set career goals
  • Identify strengths
  • Understand different career paths
  • Choose a suitable career
  • Prepare for career

FAQs

It helps them attract customers and improve conversions.

Yes, there is a good demand.

It lets you be creative in work.

Yes, it lets you learn new things.

Yes, you need good analytical skills to measure campaigns.

Some career options are social media manager and PPC specialist.

Website creation, SEO, and content marketing.

E-commerce, technology, and media and entertainment.

Yes, we invite experts to talk to students.

Yes, we conduct mock interviews and give you feedback.

Ready to Master Digital Marketing?